大手笔的网络营销案例

AXE香水WakeUp Service
通常大家对大手笔的最直接联想就是钱,大把大把的钱~电影、电视剧经常会见到很多疯狂的大手笔操作~同样的,在广告界也经常会有大手笔的广告经典案例~当然,在逐渐兴起的网络新媒体时代,我们一样可以看到许多大手笔的例子~现在请随着sky一起体验这些大手笔的网络互动营销案例~
今天介绍的这个案子应该是男性网友比较喜爱的~它拥有一切吸引人的因素:一群漂亮的MM,甜美的声音,贴心的服务等等等等~AXE香水的品牌历来都是这样的策略:男生~香水~美女~在日本这次的案例上则又一次被发挥到了极致~消费者登陆这个网站,可以选择自己喜欢的女优,设定唤醒你起床的时间~之后每天到了这个时间,你的手机就会接到来自这位女优的Mornig Call了~是不是感觉特别过瘾~

“我在床上很厉害的哦”引发的营销思考

转自:http://www.duanmu20.cn/blog/article.asp?id=1808
你在酒吧遇到一个靓女……
假设你走过去直接对她说:“我在床上很厉害的哦!”这叫“直销”。如果你的朋友走过去,指着你对她说:“他在床上很厉害的哦!”这叫“广告”!如果你要了她的电话,隔天打电话和她说:“跟你提一下,我在床上很厉害的哦”这叫“电话营销”!假如你仅仅是文质彬彬的走过去、礼貌地做自我介绍,再帮她倒饮料,畅谈心事,并且送她离开再帮她打开车门,等她上车后再和她说:“跟你提一下,我在床上很厉害的哦!”这叫“公关”!那么如果你给服务生一些小钱,请他去和那女孩说:“那个坐吧台的男的在床上很厉害的哦!”叫做“媒体购买”!如果是你自己走过去和她说:“我不但在床上很厉害,而且还会给你‘特殊服务’的哦!”这叫“产品促销”!假如那女孩主动过来跟你说:“我听说你在床上很厉害哦!”这叫“品牌魅力”!如果有另一个女孩走过去和那个靓女说:“他在床上很厉害哦!”这叫“口碑营销”!如果有一个女孩一直缠着你不放,人家问她为什么,她说“因为他在床上很厉害!”这叫“品牌忠诚度”!

Free and Commercial Stock Photography Sites

 
转自:qybaby.com
Stock photography is often used in print and web design and has been around since the 1920s, when it was utilized by the newspaper industry. It has turned out to be such a common element to use now when designing, and has become more and more available, so that designers start using it on a daily basis. In the beginning there were only a few minor resources when it came to utilizing a variety of photos, but now as the times change and technology advances, so does the amount of resources in stock photography. Here are a handful of sites to check out when considering the use of stock photography on your next project.

月刊真木阳子

转自:http://www.catchx2.com/
《月刊 真木阳子》,尺度大到令人汗颜,除了没露点什么都露了…

Visible Measures 评出2009上半年度十大病毒视频

The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.

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